Safety Ratings

Safety is #1 for KidsEmbrace

There’s a reason why World-renowned companies such as Warner Brothers, Disney, Marvel and Nickelodeon partner with us on creating the seats kids want to stay in. At KidsEmbrace, safety is our absolute number one priority, and we take it very seriously! Below are the safety certifications and awards won by our brand.

KidsEmbrace products meet or exceed these standards, and are routinely evaluated to make sure our brand is up-to-date with the latest safety regulations. Additionally, our KidsEmbrace Harnessed Car Seats are side impact tested, a non-requirement award in the U.S. and Canada, which we have made a company requirement to ensure we go above and beyond when it comes to Making Safety #1 and at the same time Making Safety Fun!

South Africa only accepts seats that have passed the “European Regulations Safety Standard ECE R44”. The seats have all been processed and approved by the National Regulator for Compulsory Specifications(NRCS), previously known as the SABS.


KidsEmbrace SAFETY Certificates and Awards

Typically each year the Insurance Institute for Highway Safety reviews car seats currently on the market. We are proud to have our KidsEmbrace Friendship Series car seats rated as a “Best Bet Car Seat” by the IIHS.

Car seats manufactured for the United States must meet the Federal Motor Vehicle Safety Standard 213 (FMVSS 213). This standard is set forth by the National Highway Traffic Safety Administration (NHTSA).

Car seats manufactured for the Canadian market must meet the Canada Motor Vehicle Safety Standard 213 (CMVSS 213).

KidsEmbrace has developed and manufactures car seats for the European market and other countries that require EU testing compliance. Our car seats meet / exceed the European Regulations Safety Standard ECE R44.

KidsEmbrace products have tested for side impact environments suggested by the National Highway Traffic Safety Administration (NHTSA), something the competition doesn’t do. We have designed the head support to be deep and large in order to maximize its side impact protection.

We are a member of Juvenile Products Manufacturers Association (JPMA). JPMA is an organization that works closely with the US Consumer Products Safety Commission. This allows us to stay abreast with the current standards and newly developed guidelines.

KidsEmbrace has developed and patented technology that absorbs energy and reduces the effects of the crash environment. This patented technology is currently integrated into our car seat harness system.